The art of the love letter
Why we named a clothing label after stationery, and how to write one worth keeping.
Dearest you,
Every piece we make starts as a note: a scrap of an idea about how it should feel to be seen in something soft.
A good love letter is specific. Not 'you're wonderful' but 'you hum when you're concentrating'. Clothes work the same way, the details are what make them yours.
Write it by hand. Keep it short. Fold it twice. Seal it with love.
And if you're writing to yourself, that counts. Especially then.
Sealed with love
